Internal Dashboards:

• Tableau

Cost Input Spreadsheets:

• Profitable News
• Stock Market Junkie
• Breakthrough Investor
• Today’s Top
• The Profit Advocate

URL Variable & Tagging Guide:

source=
Used to identify top-level traffic information. Yahoo, Taboola, Adwords, etc.

campaign=
Used to identify campaign name.

campaigntype=
Used to identify anything that might be useful to know about the campaign traffic. Eg: Search, Display, Retargeting, etc.

adgroup=
Used for adgroup or ad set information, or any other hierarchy info more granular than campaign.

creative=
Most granular level of information, can be used to identify specific ads, or anything else you might want.

aff_sub=
User defined. Carries through entire funnel.

aff_sub2=
User defined additional detail. (Will not carry though Adbutler ads if appended to landing pages)

aff_sub3=
Machine defined value to identify internal traffic source like Adbutler.

aff_sub4=
Machine defined to store a unique user ID. You’ll never have to append this variable to external traffic sources, but it should be added to internal traffic like Push and Email or else you will not be able to see lifetime value.

Example:
&aff_sub5=[[USERID]]
&aff_sub5=%USERID%
&aff_sub5={{USERID}}

aff_sub5=
Used to store a “Click Id” or any unique piece of information you can get from an ad network. Sometime an “Impression ID”. This information should be used in any network where it’s available as it makes tracking much more accurate.

If you want to see email stats for confirmation emails in the funnel report you will need to add this to your URLs in the confirmation email.

Example:
&aff_sub5=[[GCLID]]
&aff_sub5=%GCLID%
&aff_sub5={{GCLID}}