Contents
Managing Ad Accounts
todo
Adwords
todo
Bing
todo
Ad Campaign Naming Conventions
Most of our ad & client tracking is based on the naming conventions of our ad campaigns.
Each campaign should be for:
1) One client
2) One promo
3) One promo code
The campaign naming convention
Client | Promo Name | Promo Code | Campaign Theme Or Idea
Example: AF 7 Figure | Benna Book | MKT351666 | Tax Money
Don’t know what to name a campaign?
Here’s a list of clients and their corresponding promos
How do I determine the Promo Code?
You can usually determine this based on the promo link. it should always be a 8 – 10 character alpha numeric code
E.g. for
https://secure.palmbeachgroup.com/chain?cid=MKT343105&eid=MKT346586
the promo code is the “eid” code (“MKT346586“)
E.g. for
https://pro.agorafinancial.com/p/TEK_secretpot2_0217/PTEKU105/
the promo code is PTEKU105
Creating Split Tests
We use optimize.google.com to produce split tests.
Naming convention:
Experiment name – Promo Code | Client/Offer | Network | Anything else you want
Each variant must also start with the redirect promo code – Promo Code | Anything else | that you want
The this convensions help us tightly track how we’re spending against each promo code.
[Example Image goes here]